Burn after reading 阅后即焚
Snapchat 阅后即焚；月前
With the new service, Facebook is challenging Snapchat, a startup that popularized the idea of disappearing messages and has quickly become one of the technology industry's darlings.
Facebook旨在通过这项新服务来挑战新创公司Snapchat。后者普及了“阅后即焚”式的信息分享理念，而且已经很快发展成为业界争相追逐的新宠。
Snapchat has some new competition in the market for selfie photos that disappear after a few seconds.
在“阅后即焚”式的自拍照片分享应用市场，Snapchat又迎来了新的竞争对手。
For example, on BBM [ BlackBerry Messenger] we just released the timed message feature-people call it the "Snapchat feature." We allow people to retract messages, not just to recall them.
比如我们刚刚在BBM【即黑莓通讯（BlackBerry Messenger）】上推出了定时消息功能，也有人叫它“阅后即焚”功能。我们允许人们收回发出的信息，而不是简单地撤销。